“We know that sounds funny: you would think a product named Creative Cloud would be in the cloud already, but it is not,” Auty added. MoffettNathanson analyst Sterling Auty, who has a market-perform rating and a $360 price target on Adobe, said in a Friday note that while the deal is expensive and will be a drag on margins initially, “in our view this deal shaves two years off the development roadmap to bring Creative Cloud to the cloud. At the time, the deal received little love from Wall Street.ĭespite the criticism, some analysts believe that acquiring Figma would not only spur growth at Adobe, but would also give it a needed leg up in development. 15, when the stock price dropped 16.8% after Adobe announced its deal to acquire Figma, which is a design platform for collaborators. If you have questions about these guidelines, please contact To request permission to use the Figma Marks in ways not authorized in these guidelines, contact issues regarding intellectual property not owned by Figma, please refer to our Copyright & Intellectual Property Policy.Shares fell as much as 8% to an intraday low of $318.60, putting them on track for their worst day since Sept. You can use screenshots or video captures of our products and marks for educational purposes in teaching materials and school projects. You can use the word “Figma” and our logos to link to Figma pages and content. You can say your product or plugin works with, is compatible with, or was built using the Figma platform. You can refer to Figma or our products in an informational context in articles, websites, etc., in accordance with these guidelines. You may use the Figma marks in the following ways if you follow these guidelines and our Style Guide. You are not allowed to use the Figma marks in the following ways.ĭon’t modify our marks in any way or integrate parts of our marks into your own.ĭon’t put our name (or part of our name, e.g., “Fig”) in your company name, product name, domain name, or social media handle.ĭon’t use our marks in a way that implies affiliation, sponsorship, or endorsement by Figma.ĭon’t imitate our visual identity-meaning, the distinctive look and feel of our marks or websites.ĭon’t use our branding or marks on merchandise. If so, please follow the specific guidelines in your agreement. You might have a separate written agreement with Figma including different or additional terms concerning usage of the Figma marks. We also reserve the right to modify or revoke any permission we grant you to use our marks. We may update these guidelines at any time. Lastly, always use a Figma mark as an adjective (e.g., the Figma platform), not as a noun or verb, and never in the possessive form-unless talking about Figma, the company. Use of our marks must not disparage or degrade Figma or others. Your own marks and branding should be larger and more prominent than the Figma marks. Don't have a Figma account? Download our Style Guide here. You may use the Figma marks to identify Figma or its products so long as you are truthful, fair, and not misleading, and you comply with these guidelines, including Figma’s Style Guide. By downloading our logos, you agree to use them in accordance with these guidelines. By following these guidelines, you help us protect our valuable trademark rights and strengthen our brand identity. For instance, the name and wordmark “Figma,” our black and white logo, and our colored logo are a few of our most important assets. The “Figma marks” (or “our marks”) are the words, logos, graphics, designs, and other indicators that identify Figma as the source of a product or service.
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